Our story
Born in Arusha, at home on the plains
We started with one Land Cruiser and a promise: no two journeys the same. Two decades later, that still decides everything.
Guides first, everything else second
Our team of 42 guides average eleven seasons in the field. They are the reason guests see what others drive past — and the reason 61% of our travellers come back.
We keep camps small, groups private, and margins honest enough to fund the conservancies that keep these landscapes wild.
- 2005
- Founded in Arusha
- 42
- Full-time guides
- 9,400+
- Guests hosted
- 3%
- Of revenue to conservation